How does Cattle for Wildlife work?

01. Purchasing

Calves are purchased with donations and are looked after by farmers.

02. Growing

The farmers are paid to take care and raise the cattle to their market size.

03. Selling

Once fully grown, the cattle are then sold at a livestock auction, where the proceeds are sent to Ol Pejeta Conservancy, Kenya.

04. Supply

Ol Pejeta will supply the Rhino Guards with the proceeds from the sale of the cattle.

05. Protect

The Rhino Guards will use the proceeds to protect the Rhino population from poachers.

The Hard Truth

Of the five species of Rhino, one has under 60 left in total, and another has under 200 in total.

Rhino Guardians only earn around $4 a day and risk their lives daily.

Poaching is escalating. At least one endangered animal per day is poached in South Africa alone.

Recent extinctions include the Vietnamese Javan Rhino, the Western Black Rhino, and the Northern White Rhino (3 are left in captivity).

Cattle For Wildlife Founders and Team

CFW was founded and launched in Australia by Mark Prichard in 2012. It's pilot projects have been to supplement and support the Ol Pejeta programs of conservation and community benefit and engagement.


Mark is a teacher with a passion for the environment, wildlife conservation, and education. Mark is being assisted by farmers Gerard Noonan and Bill Shoobridge, educators Scott Cure, Lee-Anne Riddell, Annette Psreskis and Andrew Colrain, conservationists Alex Langley and Nial Doran, photographer Steven Mihalenko and writer Bernard Lloyd. CFW works closely with the Ol Pejeta team.

I don't want to have the following conversation with my grandchildren;

"No, dragons aren't real, yes rhinos and elephants were real...... but they're all gone now."

If this happens to be the case it will be to our lasting shame.

These animals are not necessarily doomed. There is a faint light at the end of the tunnel.

But we need to act, and the time to act is now.